What we have already said, and what is left to say. Every piece we push out — press release, trade article, case study, contributed byline — should put something new into the world so the entity map grows. This screen answers one question: what should the next piece be about?
Green is unused and ready to run. Red has been used 3 times or more — leaning on it again scores zero for "Something new".
Plain words are fine. Add the number itself in the second box if it helps you recognise it later.
Oldest first — this is the story as it has actually been told. Amber dots are pieces confirmed as repeating an earlier argument.